BRAND
HUGO BOSS
PROJECT TYPE
Speculative Campaign
ROLE
Photography
Retouching
Art Direction
YEAR
2026

This series explores the BOSS fragrance bottle through material contrast, using polished metal, deep black glass and warm amber light to emphasise its weight and construction. The lighting is designed to move across the reflective surfaces rather than simply illuminate them, revealing the engraved branding, beveled edges and metallic hardware through controlled highlights.
The compositions shift between wider product views and tighter detail studies, giving the bottle a more architectural presence while drawing attention to the precision of its finish. The warm background and hard directional light introduce a richer, more dramatic atmosphere, resulting in imagery that feels bold, tactile and distinctly masculine.




