BRAND
COACH
PROJECT TYPE
Speculative Campaign
ROLE
Photography
Retouching
Art Direction
YEAR
2026

A speculative still-life campaign exploring Coach through material, form and detail. The series focuses on the contrast between soft white leather, polished gold hardware and a deep blue environment, using controlled studio lighting to emphasise texture, construction and finish.
The visual direction was built around creating a clean but atmospheric interpretation of the product, balancing commercial clarity with a more editorial treatment. Directional light, defined shadows and close-up crops were used to bring attention to the bag’s structure, surface texture and hardware, while the restrained colour palette keeps the focus on the product itself.
The project was developed as a study in luxury product photography, with each image designed to serve a different role within the series, from wider hero compositions that establish the full silhouette to tighter details highlighting branding, leather grain and hardware. The final set aims to feel refined, contemporary and campaign-led while remaining rooted in precise still-life lighting and product detail.




