This campaign builds on Poppi’s playful visual identity through exaggerated colour, condensation and tightly framed product details. Rather than treating the can as a simple packshot, the imagery pushes its texture and flavour cues forward, using water droplets, saturated reds and warm yellow tones to make the product feel vivid, refreshing and almost tactile.

The series is designed around energy and immediacy, with bold crops and high-impact colour doing most of the visual work. Lighting was kept controlled enough to retain the form and metallic finish of the can, while still allowing the overall image to feel bright, punchy and slightly surreal.