This series reimagines Gordon’s Pink Gin through a softer, more playful visual world built around colour, refreshment and occasion. The bottle is paired with ice, berries and oversized serves to create imagery that feels indulgent, summery and slightly surreal rather than traditionally product-led.

The art direction centres on pink-on-pink tonal styling, translucent surfaces and diffused light, allowing the liquid, glass and fruit to become part of the same visual palette. Across the series, the aim was to create something polished and commercial while still feeling expressive, tactile and full of personality.